Can keep serving customers. On the other hand, your competitors are still trying to figure out how to access their website that they haven’t updated since 2016. If you want to be a business that doesn’t just survive — even when things are bad — you need to learn how to build a proactive marketing and growth strategy. Here’s how you can do it: Focus on what you have I mentioned that proactive strategies tend to be cheaper — here’s another reason why. Part of being proactive is about figuring out what you already have that can be more useful.
For example, finding more ways to leverage the content, expertise, and voices you already have in your company. Rather than waiting to see what the market does in a few weeks, look for ways to reach customers and prospective clients with the content you already have. Rework current perfect mobile number list do content What content is doing exceptionally well right now? Maybe it’s getting a ton of likes on Twitter, driving traffic to your website, or making the rounds on Facebook.— why is it so successful? Is it the topic, the type of content, or something else? Once you understand the reason, use that information to rework current content. For example, say you have a long-form article that is doing numbers, like this case study we created about Podia.
One of our clients Rework current content We covered what we did for Podia and how it helped them rank #1 for key terms. It was a pretty popular video and post, which means we hit a nerve with our audience. Maybe they are facing similar issues as Podia. So, we might create a blog article that outlines the steps we took for Podia and explain how people can use that strategy for their business. Or, you might choose to rework a popular podcast into a blog post or turn a live video into a webinar. You’ve already done a ton of work to create high-quality content — don’t let it go to waste. Instead, look for ways to repurpose that content into other high-value pieces.